My name is Beatriz, but everyone calls me Bia. I am originally from Brazil and moved to the United States at the age of 18 to pursue my dreams of higher education and career success. While studying business in college, I quickly discovered a passion for marketing, social media, and advertising. I decided then to pursue a Master’s Degree in order to enhance my knowledge and capabilities on these topics.

Over the past few years, I have gained valuable experience working as a Digital Marketing Specialist at an agency as well as a travel industry organization where I was able to coordinate the internal production of digital creative assets, analyze and report on digital marketing campaign performance across various platforms (Meta, Pinterest, TikTok, and Reddit), identifying opportunities to optimize costs and maintain conversion volume.

With my customer success background, I was able to deepen my abilities in communicating effectively with clients and understanding their needs and challenges. My ultimate goal is to leverage my business acumen, strategic thinking skills, and creative talents to help companies develop and execute successful digital marketing campaigns that drive results and deliver value to customers.

I am passionate about the beauty and fashion industry, but I also enjoy working with technology, travel, and tourism.